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Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social, and display.

What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2024 that were contributed by our fantastic group of subject matter experts.

Discover how this bid strategy can optimize your Google Ads campaigns for the most valuable actions and overall profitability. (By Sarah Stemen. Published Feb. 7.)

Learn to negate poor performers, track disapproved products and exclude spammy placements with Google Ads scripts. (By Nils Rooijmans. Published Sept. 20.)

Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility. (By Mark Meyerson. Published Sept. 10.)

Looking to elevate your Google Ads lead gen efforts? Here are nine levers that can boost your PPC campaigns toward significant growth. (By Menachem Ani. Published Jan. 10.)

Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking. (By Navah Hopkins. Published April 11.)

Learn about Google Ads’ latest improvements to query matching and brand controls and what it indicates about how keywords will evolve. (By Menachem Ani. Published July 10.)

Leverage AI for PPC with improved prompts, data integration via plugins, custom GPTs, and API-enabled actions. (By Frederick Vallaeys. Published Feb. 1.)

Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity and creativity. (By Amy Hebdon. Published Sept. 3.)

Two years of experiments reveal key findings on the best-performing bid strategies, keyword match types, campaign settings and more. (By Mark Meyerson. Published Aug. 29.)

Google Ads fixed the bug preventing Performance Max search query data from showing in scripts. Here’s how to analyze it PPC optimization. (By Frederick Vallaeys. Published March 13.)

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