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Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA).

As part of the experiment, when users input a local business query into the search engine, Google is now testing the display of a sponsored box featuring a selection of LSAs with top reviews in specific verticals.

The featured ads include a thumbnail image, reviews, opening hours, duration of service, local service areas, and a call button so that users can easily contact the business.

Why we care. If your business is recommended by Google and described as “highly rated,” it could boost consumer trust, giving them the confidence to get in contact and ultimately make a purchase. Beyond increasing conversions, this association may also contribute to boosting your brand awareness and reputation.

First spotted. The new feature, which is still in testing, was first spotted by Anthony Higman, CEO of online advertising agency Adsquire. He shared a preview on X:

What Google is saying. While some advertisers have observed this feature in certain verticals, Google has confirmed to Search Engine Land that it is currently an experiment. Depending on its performance, the call-out may potentially be extended to all advertisers in the future, or it might be discontinued. We will provide more information as soon as we have updates.

Deep dive. Read our article on Google’s new Nearby Events and Deal feature for more LSA news.

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