Google has updated its structured data documentation to clarify how merchants should implement markup for return policies and loyalty programs. The updates aim to reduce confusion and ensure compatibility with Google Search features. Key Changes In Return Policy Markup The updated...
Starting around June 25, 2025, many are noticing huge declines in impressions and clicks from their local rankings in Google. This is from the Google Business Profiles performance reports and I think it is a data/reporting glitch, but who knows, maybe it was a ranking change?I first spotted...
What Is an API?Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface.If the Semrush interface is like walking through a grocery store to pick out your groceries by hand; an API is like ordering your groceries in...
Google’s Search Off The Record podcast discussed when a business should hire an SEO consultant and what metrics of success should look like. They also talked about a red flag to watch for when considering a search marketer. Hire An SEO When It Becomes Time Consuming Martin Splitt started...
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land....
