Even the best marketers hit roadblocks.When budgets shrink, strategies misfire, or results are unclear, it can feel like chaos—no matter how much experience you have. Most marketers face similar challenges: unclear strategy, sales misalignment, difficulty proving impact, and more.We’re...
Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and digital marketing executives have been using it for a long time. In fact, it isn’t even novel to just digital marketing. While calculating and connecting the dots with...
For the original iTunes version, click here.This week we covered the ongoing Google June 2025 core update and how we are finally seeing some recoveries with the past helpful content updates, and some core updates. Google Search Console’s performance report might have a bug with the average...
What Are Related Keywords? Related keywords are terms and phrases that are thematically related to the main topic a webpage is covering. There are two types of related keywords: Secondary keywords: Supporting terms you want to rank for that make your content relevant to more searchers. For...
TikTok has denied a Reuters report claiming it's building a standalone U.S. app with a separate algorithm. TikTok strongly denies it is developing a separate U.S.-only version of the app. Reuters cites anonymous sources claiming such a project exists, under the codename “M2.” The report...
