Another week and more Google search ranking volatility hits, this time on June 25 and June 26. Google promised more core updates, more often, but that did not happen. Google’s Nick Fox says he questions the AI Overview click studies and says the web is thriving. Liz Reid, Google’s head of...
In an era of accelerated change, search isn't dying. It’s evolving.Crystal Carter, Head of SEO Communications at Wix and a 15-year SEO veteran, challenges the growing “SEO is dead” myth. Her message is clear: organic search isn't disappearing, but how it works, who controls it, and what...
Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm can be used for search, recommender systems (like YouTube), and for natural language processing (NLP). Although the announcement did not...
Google is testing adding the site name next to the link icons in the AI Overviews within Google Search. This makes it much more likely for searchers to click on the links and click over to the source of the information.A month ago, we saw Google testing showing author names in AI Overviews...
You’ve invested heavily in brand. But how do you know if it’s working?Too often, branding efforts feel like a leap of faith. The outcomes are fuzzy, the ROI hard to prove. But Maria Van, Director for EMEA at a global enterprise overseeing 37 markets, makes the case that brand performance...
