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Why AI Search Is The New Reality For Brands

Why AI Search Is The New Reality For Brands

[ad_1] In an era of accelerated change, search isn't dying. It’s evolving.Crystal Carter, Head of SEO Communications at Wix and a 15-year SEO veteran, challenges the growing “SEO is dead” myth. Her message is clear: organic search isn't disappearing, but how it works, who controls it, and what...

Google’s New MUVERA Algorithm Improves Search

Google’s New MUVERA Algorithm Improves Search

[ad_1] Google announced a new multi-vector retrieval algorithm called MUVERA that speeds up retrieval and ranking, and improves accuracy. The algorithm can be used for search, recommender systems (like YouTube), and for natural language processing (NLP). Although the announcement did not...

Google AI Overviews Testing Showing Site Names

Google AI Overviews Testing Showing Site Names

[ad_1] Google is testing adding the site name next to the link icons in the AI Overviews within Google Search. This makes it much more likely for searchers to click on the links and click over to the source of the information.A month ago, we saw Google testing showing author names in AI Overviews...

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