Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land....
Performance marketing used to be simpler: spend more, optimize fast, watch results scale. But those days are over.Luca Stef, Director of Growth at Adidas Digital Sports, has a wake-up call to brands still clinging to old paid media habits. With rising acquisition costs, stricter privacy...
Google’s srsltid parameter, originally meant for product tracking, is now showing on blog pages and homepages, creating confusion among SEO pros. Per a recent Reddit thread, people are seeing the parameter attached not just to product pages, but also to blog posts, category listings, and...
Google seems to be expanding the feature where they turn off the ability for some local listings, Google Business Profiles, to allow posting reviews. We covered this before during the UK and limited release, where you would get a notice that says "Posting reviews is turned off for this...
The new reality of search visibility is more complex than ranking in Google. Brands are now being discovered through AI chatbot responses.If your business is showing up in those answers, you stand to have an even greater influence.In this guide, I'll unpack what AI visibility is, how it...
