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A Step-by-Step Guide (+ Templates)

A Step-by-Step Guide (+ Templates)

[ad_1] Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. At Backlinko, we’ve seen how strong content briefs...

What Is a Search Query? (And How It Differs from a Keyword)

What Is a Search Query? (And How It Differs from a Keyword)

[ad_1] What Is a Search Query?A search query is an exact combination of words a user enters into a search engine to find information.Users can provide search queries in multiple ways, including the following: Typing the query into search bars (e.g., the Google search bar or web browser address...

Which Metrics Matter & How To Use Them Well

Which Metrics Matter & How To Use Them Well

[ad_1] As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for gaining buy-in and showing value from the work we’re doing. Our reports are just as important....

Google Maps adds products nearby for product searches

Google Maps adds products nearby for product searches

[ad_1] Google Maps now will show you products from nearby stores if you search Google Maps for product related queries. Google wrote, “Now, you can search in Google Maps for items like pickleball rackets, board games, ice cream makers and more to find nearby stores that have them in stock so you...

Get Help From Google’s Sales Assistant

Get Help From Google’s Sales Assistant

[ad_1] Google seems to be testing a new AI chat feature for e-commerce searches and retailers that is titled "Get help from Google's sales assistant." This will launch an AI chat feature that gives you AI-based product results based on your chat session.This was first spotted by Brodie Clark who...

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