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A Practical Guide to the Conversion Funnel

A Practical Guide to the Conversion Funnel

[ad_1] All businesses, no matter the size, face the same challenge: they need to sell their products or services.It’s as simple idea, but it’s not easy. Businesses need customers to know they exist, they need to develop a connection and build trust, and they need to convince customers to make a...

Dave Currey, longtime Chapman athletic director, dies at 80

Dave Currey, longtime Chapman athletic director, dies at 80

[ad_1] Dave Currey, a former Division I college football coach who went on to spend 25 years as athletic director at Chapman University, died Saturday following an illness. He was 80. In a message to the Chapman community earlier this week, university President Daniele Struppa described Currey as...

We Don’t Use Third-Party SEO Tool Scores For Rankings

We Don’t Use Third-Party SEO Tool Scores For Rankings

[ad_1] In a recent episode of ‘Ask Googlebot,’ John Mueller, a Search Advocate at Google, explains the company’s stance on scores from third-party SEO tools. Mueller stated that Google doesn’t consider scores about a website’s authority or spamminess from external SEO tools when deciding where to...

X (Twitter) tells advertisers promoted accounts are over

X (Twitter) tells advertisers promoted accounts are over

[ad_1] X, the company formerly known as Twitter, has started depreciating promoted accounts. Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format, which makes more than $100 million in global revenue for the platform Why we care. The removal...

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