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TikTok launches ads transparency library

TikTok launches ads transparency library

[ad_1] TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates...

Google Ads Editor Version 2.4.1 Minor Release

Google Ads Editor Version 2.4.1 Minor Release

[ad_1] Google has released a minor update to the Google Ads Editor. This is version 2.4.1 and I am not exactly sure what updates we have with this minor release. Google Ads Editor version 2.4 was released just a few weeks ago. I assume there were some bugs that warranted a new minor release to...

Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics

Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics

[ad_1] Google has announced an expansion of ecommerce measurement capabilities in Google Analytics 4 (GA4). In total, 30 new dimensions and metrics related to ecommerce are now available in the GA4 custom report builder. The new ecommerce dimensions provide more granular data on items, promotions,...

Why using AI to create YMYL experts is a REALLY bad idea

Why using AI to create YMYL experts is a REALLY bad idea

[ad_1] Last year something odd happened. I was working on a project for a client and needed some expert insight from a sports science expert.  I put out a request on Response Source, a popular platform where journalists and PRs seek out expert comments to add to their stories and campaigns (a bit...

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