[ad_1] Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house. The new system, which the grocer has spent the last year working on, is currently in beta but all marketers are set to transition in the fall. Why we care. With 2,700 stores...
[ad_1] Google Search is testing boxed-in favicons for snippets. That is, instead of the favicon as is, Google is placing them in a square box. We previously saw Google putting these favicons in a circle. Now, Saad AK spotted them boxed-in and posted this screenshot on Twitter:Here is what I...
[ad_1] Alt text. You know it’s important for SEO. In fact, Google has stated that alt text is a ranking factor. And with the increasing rise of visual search, describing your images for web crawlers has taken on even more importance. But beyond a short sentence describing the image, how do you...
[ad_1] Meta has started rolling out a series of updates to enhance the Facebook video experience. The social networking platform has: Introduced new editing tools. Redesigned video Explore. Simplified its video tab. Increased engagement opportunities. Why we care. Facebook has transformed into a...
[ad_1] Some of the Google Search rank-checking tools are so far off their scales that they look broken to me. Did Google's insane volatility break the automated Google Search volatility tracking tools?I mean, the Google search ranking rankings have been so heated over the past few months, with...
