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Rethinking what Google Ads success looks like

Rethinking what Google Ads success looks like

[ad_1] Return on ad spend (ROAS) has been the default metric for evaluating Google Ads performance for years.  It’s easy to calculate, works well with automated bidding, and provides a quick snapshot of efficiency.  However, as ad costs rise and tracking becomes less reliable, relying solely on...

Competitor Analysis In Local SEO And How To Gain An Edge

Competitor Analysis In Local SEO And How To Gain An Edge

[ad_1] In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t just a best practice – it’s a necessity. Understanding and responding to your rivals’...

U.S. search ad revenues surged to 2.9 billion in 2024

U.S. search ad revenues surged to $102.9 billion in 2024

[ad_1] Fueled by “impressive YoY growth,” paid search advertising revenues hit a new high in 2024, according to a new report. In total, search accounted for $102.9 billion of a record $258.6 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report:...

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