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Google’s New Domain Structure: What’s Next For Hreflang?
[ad_1] Google is making a big change to its domain structure. Soon, all country-specific Google domains will redirect to Google.com. This change ties into earlier hints that Google may rely less on hreflang markup, showing how Google is changing its approach to international search. Google...
39 million advertisers suspended; 5.5 billion ads removed in 2024
[ad_1] Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) – is helping the company block policy-violating ads before serving a single ad, thanks to earlier fraud detection at the account setup stage. By the numbers. Google...
Google Ads Suspended 200% More Advertisers & Removed 5.5 Billion Ads
[ad_1] Google has released its annual Google Ads Safety report and the big number that stands out to me is that Google has suspended over 200% more advertiser accounts in 2024 than it did in 2023; 39.2 million versus 12.7 million. Google also removed 5.1 billion ads, restricted over 9.1B ads,...
What You Need To Do Next
[ad_1] This post was sponsored by DAC. The opinions expressed in this article are the sponsor’s own. Authors: Dan Lauer & Michael Goodman Is the classic funnel model (TOFU-MOFU-BOFU) still relevant in an AI-driven SERP? What kinds of queries trigger Google’s AI Overviews? How can you structure...
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