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What do Brands Need to Know?

What do Brands Need to Know?

[ad_1] The world of search has always been in constant evolution, but the need for tools, strategies, and teams to adapt stays the same. That being said, the AI era goes far beyond an algorithm update. This is a fundamental shift in how people discover information and engage with brands.ChatGPT...

TikTok’s $30B ad boom faces US uncertainty

TikTok’s $30B ad boom faces US uncertainty

[ad_1] TikTok’s global advertising revenue is projected to reach $32.4bn this year, representing 24.5% year-over-year growth, even as the platform faces potential shutdown in its largest market according research done by WARC media. By the numbers (according to WARC Media): Global TikTok ad...

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