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Google Ads run different auctions for each ad location

Google Ads run different auctions for each ad location

[ad_1] Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is wondering what changed and why Google did not announce this change more broadly. What changed....

Google AIO Is Sending More Traffic To YouTube

Google AIO Is Sending More Traffic To YouTube

[ad_1] New data confirms that AIO is becoming an increasingly significant source of traffic to YouTube channels. A closer look reveals that complex search queries, which traditional organic search may not adequately answer, create opportunities for optimized YouTube videos but only for certain...

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