Today’s Memo is a full refresh of one of the most important frameworks I use with clients – and one I’ve updated heavily based on how AI is reshaping search behavior… …I’m talking about the keyword universe. 🪐 In this issue, I’m digging into: Why the old way of doing keyword research...
Google officially announced the rollout of the June 2025 core update yesterday at around 10:37 am ET. This core update is expected to take about three weeks to roll out. Google said this "is a regular update designed to better surface relevant, satisfying content for searchers from all...
Google long ago filed a patent for ranking search results by trust. The groundbreaking idea behind the patent is that user behavior can be used as a starting point for developing a ranking signal. The big idea behind the patent is that the Internet is full of websites all linking to and...
Microsoft released its Microsoft Advertising trust and safety report, which revealed it removed or restricted over one billion ads. The company also suspended over 475,000 advertiser accounts over the year.In comparison, Google removed over 5 billion ads and suspended 39.2 million...
German data protection official Meike Kamp has filed a formal request that Apple and Google remove the DeepSeek app from their respective app stores for the illegal transfer of users’ personal data to China, in violation of European Union law. Meike Kamp, the Commissioner for Data...
