SEO isn’t slow, but it’s often misunderstood.In this eye-opening session, Malte Landwehr, VP of SEO at Idealo, challenges outdated thinking around SEO metrics. While many CMOs and growth leaders chase traffic and rankings, Malte explains why these lagging indicators tell you little about...
Google has launched Offerwall, a new feature in Google Ad Manager designed to help publishers diversify their revenue beyond traditional ads. The tool, now generally available after testing with over 1,000 publishers, allows audiences to choose how they access content, including watching...
Over the past two days it has felt like there was some sort of ranking adjustment made in the Google Search organic results. Yea, I know, organic search doesn't send clicks anymore, but they are still ranked and it seems like there was some sort of larger shuffle in those rankings.While we...
In today’s fast-evolving B2B SaaS landscape, product-led growth (PLG) has become a powerful engine for early traction. But when it's time to scale to enterprise? You’ll need more than free trials and inbound leads.Seasoned SaaS marketing leader Lisa Vecchio (Hootsuite, Expedia, Aircall)...
Google is testing a new feature that allows you to customize the Top Stories section in search results by selecting preferred news sources. Currently available through Search Labs in the U.S. and India, the experiment gives people more influence over which publishers appear in their...
