Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to navigate, with added examples based on real-world URLs we've encountered."Google made it crystal...
![AIO Hurting Traffic? How To Identify SERP Visibility Loss [Webinar]](https://4ebusinessmediagroup.com/wp-content/uploads/2025/06/AIO-Hurting-Traffic-How-To-Identify-SERP-Visibility-Loss-Webinar-1080x675.png)
Wondering if AI Overviews (AIOs) are stealing your clicks? Are these AI answer engines eating into our traffic, or just changing the shape of it? Google’s AI Overviews now appear on up to 40% of search queries, but what impact are they really having? Stop Guessing. How To Measure AIO’s Real...
Google is testing adding the text "background checked" to the local service ads listings in the Google local search results. This seems to be instead of the Google Screened or verified labels.Google just slaps on the text "Background checked" in the local listing, to show searchers Google...
There are three types of marketing leaders right now: The one worried about performance and just had enough time in leadership meetings to hear what everyone else’s opinion is on AI. The marketing leader who is having to firefight and has spoken to their team about AI and the implications....
Google is testing placing a speaker icon next to the video snippets. The speaker icon includes a language label indicating what language the video is in.This was spotted by Frank Sandtmann who posted a screenshot on Mastodon of the German Google video search results. Here it is:Frank wrote,...
