[ad_1] New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta rolled out generative AI tools to resize images, change backgrounds...
[ad_1] Google has done it again, it has shown ads from competitors directly above the reviews section of a Google local listing. We've seen Google do this before with LSA listings numerous times, with Google local listings and branded knowledge panels and LSA messaging. Anthony Higman spotted this...
[ad_1] For those of us working within strict industries, managing paid media campaigns involves added layers of work that may not be included in less regulated companies. Healthcare, finance, and political organizations are potential examples here, although many industries have their own quirks...
[ad_1] Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data is no longer a “nice-to-have” but an essential part of any SEO strategy. Here’s what you need to know about structured data, including...
[ad_1] Google is testing multiple variations of the sponsored ad label in its search results. These are more subtle than the huge ad sponsored labels we saw weeks ago. Google is testing adding "by" or | or • or : between the sponsored label and the site name or domain name.These variations were...
