To my fellow marketers, I first wrote this title in the summer of 2020, back when I thought, “Wow, surely things couldn’t get worse.” Needless to say, I was wrong. Here’s the actual quote I started with last time: “If you’re reading this, then it is early July, you’ve made it this far in...
Google is testing adding colors to the in stock and out of stock labels or extensions in the search result snippets. So if a product is in stock, the icon will be green and if the product is out of stock, the icon will be red.Stock labels are not new but the green and red icons are new.This...
Last week, I sent out an update on my marketplace SEO issue, and it would be a complete miss if I didn’t do the same for the topic of product-led SEO, because they’re directly related. In this issue, you’ll get: A thorough look at what product-led SEO is, what it isn’t, and where it’s...
Google seems to be flip-flopping between calling it Google Posts and Google Updates within Google Business Profiles. When a business owner wants to post an announcement of sorts on their Google local listing, they can click "Add update" or now "Posts" with a plus-sign.I believe Google has...
Google’s John Mueller used a clever technique to show the publisher of an educational site how to diagnose their search performance issues, which were apparently triggered by a domain migration but were actually caused by the content. Site With Ranking Issues Someone posted a plea for help...
