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Google expands generative AI capabilities for ACAs

Google expands generative AI capabilities for ACAs

[ad_1] Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns,...

Daily Search Forum Recap: February 12, 2024

Daily Search Forum Recap: February 12, 2024

[ad_1] Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google spoke again about the timing to recover from a helpful content update. Google SGE seems to now be working on mobile Safari, not just...

What It Is + How to Improve It

What It Is + How to Improve It

[ad_1] You type your search query into Google. Then, you see multiple business websites appear on the search engine results page (SERP). And you wonder, “how do I snag one of those top spots for my own site?”This is where search engine positioning comes in.What Is Search Engine Positioning?Search...

Google tests Branded Local Service Ads with opt-out option

Google tests Branded Local Service Ads with opt-out option

[ad_1] Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly...

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