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11 Lessons Learned From Auditing Over 500 Websites

11 Lessons Learned From Auditing Over 500 Websites

[ad_1] After conducting more than 500 in-depth website audits in the past 12 years, I’ve noticed clear patterns about what works and doesn’t in SEO. I’ve seen almost everything that can go right – and wrong – with websites of different types. To help you avoid costly SEO mistakes, I’m sharing 11...

Google Testing AI Overviews On Right Hand Side

Google Testing AI Overviews On Right Hand Side

[ad_1] Google is testing showing AI Overviews on the right hand side of the search results page. I am not sure if this is specific to local queries and a replacement of sorts for the local panel, I hope not.But Jamie posted a few screenshots of this happening for him on X - and I cannot replicate...

Channel Reporting Is Coming To Performance Max Campaigns

Channel Reporting Is Coming To Performance Max Campaigns

[ad_1] Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with much-needed visibility into how their campaigns perform across different Google surfaces. These...

Google Shopping Ads With Favicons

Google Shopping Ads With Favicons

[ad_1] Google is testing showing favicons logos in its shopping ads, in the carousel of sponsored product results. Ginny Marvin, Google's Ads Liaison, confirmed this with me on X last night.This was first spotted by Sachin Patel who posted these screenshots of this on X:Ginny Marvin from Google...

Google Answers Why Landing Page Ranks For An E-Commerce Query

Google Answers Why Landing Page Ranks For An E-Commerce Query

[ad_1] Google’s John Mueller answered a question on Bluesky about why an e-commerce page with minimal content is ranking, illustrating that sometimes optimized content isn’t enough. E-Commerce Search Results A person posted their concerns about an e-commerce site that was ranking in the search...

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