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Google Ads is investigating reports of an issue impacting AdMob.

The affected users have said that while they are able to access AdMob, they cannot retrieve their most recent data.

Some clicks that are recorded from Apple iOS 17 devices are not being counted in the reports, leading to inaccurate reporting as a consequence.

Why we care. Inaccurate data may result in an incorrect understanding of the performance of ad campaigns, making it challenging for advertisers to optimize their strategies effectively.

When will the problem be fixed? Google is continuing to investigate this issue with an update expected at 7pm UTC on 22 November 2023.

Google confirmed that it started investigating the issue at 11.14pm on 21 November 2023.

Fixed. Google posted an update later today saying, “The problem with AdMob has been resolved. We apologize for the inconvenience and thank you for your patience and continued support. All the clicks are now being counted in the reports.”

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About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

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