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Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product.

The update means that SSD conversion upload requests to the Google Ads API are also no longer supported.

Why we care. If you relied on SSD, Google said to review the Store Sales onboarding guide to understand your eligibility for ongoing store sales measurement. Work with your Google Ads account team to update the feature.

Improving shop sales reports. The update aims to simplify Google Ads’ Store Sales product, providing improved shop sales measurement and reporting data. It impacts businesses falling into:

• Automotive OEM (Original Equipment Manufacturer) or Automotive Regional Dealer – Beta.
• Restaurant.
• Retailer.

Error message. Users previously allowlisted for this feature will now receive a NOT_ON_ALLOWLIST_FOR_STORE_SALES_DIRECT error when attempting to upload SSD conversions. However, existing SSD conversions will continue to be available in reports.

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About the author

Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.

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