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Google is gearing up for its annual Google Marketing Live event, set to stream on Wednesday, May 21, at 12 p.m. ET / 9 a.m. PT.

What’s new:

• Ginny Marvin, Google Ads Liaison, announced the date on LinkedIn and encouraged advertisers to register for the event
• Vidhya Srinivasan, Google’s VP of Ads, shared a letter previewing the company’s focus on reimagining ads across platforms like Search and YouTube.
• AI advancements will play a major role in helping advertisers create tailored experiences and improve business outcomes.
• You can register here.

Why we care. Google Marketing Live is a key event for advertisers, offering insights into the company’s latest ad innovations and AI-driven strategies. As a reminder, here’s everything that was announced at Google Marketing Live 2024.

What to watch. Expect updates on AI-powered ad solutions, measurement tools, and cross-platform marketing strategies as Google continues to evolve its ad ecosystem.

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About the author

Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

In 2008, Anu’s career started with

 delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.

Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.

She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.

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