Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image controls.New GoalsThe new goals include:Retention goals are now fully available to help you bid...
Google is testing a new ad format that overlays more product ads when you click on a "more" button. This is different from expanding a product carousel, in that this overlays on top of the current search results interface.This was spotted by Sachin Patel who posted a screenshot on X:Spotted...
For the original iTunes version, click here.This week, we covered yet again some more Google search ranking volatility. Google Discover will be coming to the desktop version of Google’s homepage. Google Search Analytics API now shows hourly data for the past ten days. Google refreshes its...
Google’s Performance Max (PMax) campaign type has reached its third anniversary. It has evolved from what critics called “an experiment funded by advertisers” into a mature advertising solution that’s reshaping digital marketing across platforms, according to Mike Ryan, head of ecommerce...
Micro conversions are among the most misunderstood – and underutilized – tools in a PPC marketer’s toolkit. While they don’t represent final goals like sales or leads, they can provide critical signals that improve campaign performance, inform audience strategy, and enable smarter...
