Google Ads will update its Unfair Advantage Policy to clarify that the restriction on showing more than one ad at a time for the same business, app, or site only applies within a single ad location. This change, staring April 14, follows recent experiments allowing multiple ads from the...
Google's March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core update caused more volatility at the tail end of the rollout. Google said there is no specific date for when a specific site may surface better in Google Search, but they will...
Google Ads conversation started goals section, where you setup WhatsApp messages within Google Ads, has new tabs. Google added diagnostics, store diagnostics, and webpages.Conversion diagnostics is a BETA feature that lets you check your diagnostics regularly to make sure you're correctly...
Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the four Smart Bidding strategies in Google Ads. We’re going to cover: What is Maximize Conversion...
Google Merchant Center click reporting is changing on April 21, 2025, where clicks will be reported in the same manner Google Ads reports clicks. Google said this will align click reporting with Google Ads and thus may impact some current and historical data reported in Merchant Center....
