[ad_1] Super Bowl 2025 will be held on Sunday, Feb. 9. The “Big Game” will have around 50 minutes of TV commercials trying to change the hearts, minds, and actions of over 100 million viewers. However, many marketing executives ask, “Are Super Bowl ads effective?” And with a 30-second spot during...
[ad_1] New data shows what many marketers already suspect: it’s getting harder and more expensive to convert online visitors. A study of 90 billion sessions shows organic traffic is down from last year, pushing more brands toward paid channels to make up the difference. This information comes from...
[ad_1] Ginny Marvin, the Google Ads Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers is still to be determined, but the goal is to let advertisers control which age...
[ad_1] Google is launching a limited test using AI to automatically generate background images for Shopping Ad product listings. How it works. The AI system will: Generate contextual background scenes for existing product images. Maintain the original product appearance without alterations....
[ad_1] Google Ads is testing adding a new column to its Performance Max reports named "Used Since." This column is visible on the asset level and it shows the date an asset was added.This was reported first on PPC News Feed and then on Search Engine Land, credited this screenshot to Petra Koucka -...
