[ad_1] Vidhya Srinivasan, a key figure in Google’s ad business for years, has been appointed as vice president of Ads and Commerce at Alphabet. Srinivasan’s new role encompasses oversight of Google’s shopping and payments products and services. Srinivasan will continue reporting to Nick Fox,...
[ad_1] “Private search term” reporting in Performance Max campaigns was spotted in Google Ads, highlighting queries with fewer than 50 unique searches over the past 90 days. This change could affect how advertisers can view and analyze search query data in Performance Max campaigns, potentially...
[ad_1] Ginny Marvin, Google's Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account. "Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and/or any recent budget changes in the campaign," Ginny...
[ad_1] Google could soon launch a new feature in Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the evolving search landscape. What’s happening: A Search Max option has appeared in the match type report for some advertisers, hinting at an...
[ad_1] Are you running ads on just one platform for your B2B clients? If so, you might be leaving valuable leads and opportunities on the table. Think about it: B2B sales often take a while and involve multiple touchpoints. Consistently showing up during the decision-making process boosts...
