[ad_1] What Is Google Analytics?Google Analytics is a free website analytics tool that helps marketers better understand their site’s overall performance.Unlike Google Search Console, which provides detailed data about how users discover websites through Google organic (meaning unpaid) search,...
[ad_1] I posted a poll on Twitter asking if SEOs thoughts on Google Analytics 4 (GA4). 50% said they "hate it" and about 26% said they have "somewhat negative" thoughts on GA4, so that is about 3/4th of SEOs saying they are not pleased with GA4.Please note, this story was posted yesterday but I...
[ad_1] As we have traversed from Universal Google Analytics to Google Analytics 4, many of us have been painstakingly transitioning tracking metrics to adhere to our new way of data analysis. On the bright side, this is a great time for you to reassess your client goals and how you track their...
[ad_1] With the official sunset of Universal Analytics (UA), businesses are now expected to have Google Analytics 4 (GA4) up and running smoothly. On July 12, I moderated a webinar with Drew Blumenthal, Founder & CEO at Digital Drew SEM. He walked through all of GA4’s new reports and new...
[ad_1] Google Analytics 4 audiences can now be used with third-party segments in Ad Manager. By accepting a third-party segment (cookies matching the demographics of your visitors bought via a third-party data provider), marketers can target line items to it, perform reports and run forecasts....
