Google is testing bolding the name of the business within the local panel in the search results. I was unable to replicate this but my screenshot shows my company name in normal text, while the test shows a bolded font for the company name.Here is a screenshot from Khushal Bherwani he...
Joy Hawkin and team posted about a new Google local ranking factor - the factor is is if a business is currently listed as open or closed based on its business hours. She said businesses that are currently closed are now ranking lower than they did a few weeks or so ago. According to this...
In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amazing SEO community. In part three, we talk...
Google has now added the business logo and business name details to the account-level automated assets within Google Ads. We knew this was being tested back in April and now it seems to be rolling out to advertisers. Back then Google wrote, "Advertisers who are qualified for this program,...
What Is a Marketing Channel?A marketing channel is an avenue that businesses use to communicate and engage with their target audience. Think of marketing channels as highways that connect your business to your customers.These channels can be online or offline. Within those categories, the...
