[ad_1] So you want to be a content marketer? Or perhaps you want to hire one? Well, strap yourself in for the full lowdown on this exciting industry. Content marketing is based on creating, publishing, and distributing content to a specific target audience. Online content marketers are the people...
[ad_1] It’s time for the SEO video recap; in this episode, I talk about how the February 2023 Google product reviews update finished rolling out on March 7th. I spoke about more flutters we saw this past weekend with the Google Search results. Google has launched the new sitename, favicon, and...
[ad_1] Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience research to figure those things out. And, if you’ve done audience research, you’ve probably heard of personas, too. A...
[ad_1] Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions. Delivering this experience requires digital asset management...
[ad_1] What Is a Content Calendar?A content calendar is a resource that helps you organize what you’re going to publish, when, and where. You can create one with a simple spreadsheet. Or use a project management tool.Your content calendar will help you: Simplify collaboration between team members...
