In last week’s Memo, I explained how, just as digital DJing transformed music mixing, AI is revolutionizing how we create content by giving us instant access to diverse expressions and ideas. Instead of fighting this change, writers should embrace AI as a starting point while focusing our...
This post was sponsored by Heeet. The opinions expressed in this article are the sponsor’s own. How do you calculate the true cost of SEO content production? Are you overspending or underspending on SEO compared to performance? Can you connect SEO-driven awareness to pipeline and revenue?...
A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It makes up 46% to 70% of all sources referenced. This finding offers guidance on how marketers should approach content creation amid the growth of AI search. The research,...
Google is directing its quality raters to flag pages with auto or AI-generated main content – and rate them as lowest quality, according to Google’s Senior Search Analyst and Search Relations team lead John Mueller, speaking at Search Central Live in Madrid. This was shared by Aleyda Solis...
Like it or not, we’re all at the mercy of Google’s ranking systems. Systems that reward some sites with high rankings. And wipe others off the SERPs overnight. But it’s not all doom and gloom. Google provides fairly detailed guidelines about the type of content it’s looking for: helpful...
