What Is Data Strategy?A data strategy is a comprehensive plan for handling an organization's data. It outlines technology, processes, and rules to manage data effectively. It also provides clear guidelines for acquiring, storing, distributing, and using data. Why is this necessary?Because...
Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. Why we care. As...
Meta is stepping up its data privacy measures in the EU, EEA and Switzerland to comply with the Digital Markets Act (DMA). Over the next few weeks, Facebook and Instagram users will start receiving notifications prompting them to choose how their information is shared between Meta services....
Google's flexible sampling solution that replaced the first-click-free solution for gated, subscription or paywalled content launched in 2017. Since then, many publishers use the paywall structured data to communicate to Google the full content that is behind the content gate. Some are...
Google has updated the auction insights box within the Google Ads console for Performance Max campaigns. The update now shows top advertiser data with comparison data and a new section labeled "competitors entering and exiting".Thomas Eccel spotted this and posted about it on X, he said,...
