[ad_1] First-party data is a valuable and essential resource to leverage across PPC ad platforms. It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. But in this automation...
[ad_1] Three months after Microsoft Bing promised to add Bing Chat data in Bing Webmaster Tools, we still do not have it. Yesterday I asked the Bing team, once again, for an update on this release, and I initially received a "nothing more to share" statement, so I wrote this up at Search Engine...
[ad_1] Microsoft told us that we should expect Bing Chat data in Bing Webmaster Tools by May 2023, well, we are now a few months after that deadline and we still do not have any Bing Chat data in Bing Webmaster Tools. In fact, Bing has been talking about this feature since February and guess what,...
[ad_1] A new report accuses Google of serving targeted ads to children and harvesting their data, potentially violating federal privacy laws. The allegations cast doubt on Google’s previous promises to protect children better online. The report, published by advertising analytics firm Adalytics,...
[ad_1] When, earlier this month, Zoom users realized that the company had updated its terms of service to allow it to use data collected from video calls to train its artificial intelligence systems, the backlash was swift. Celebrities, politicians and academics threatened to quit the service....
