Google updated the Web Stories documentation to reflect that Web Stories will no longer appear in Google Images, among other changes. Google Web Stories Web Stories is a visual short content form that is designed for short moments like when riding on a bus. They’re visual with short...
Google Expands Gemini AI Across Its Product Suite
Google has announced the broad integration of Gemini across many of its products and services, marking a milestone in making AI available in everyday applications. Gemini represents Google’s “state of the art” system that outperforms humans in testing across areas like language, image,...
Google Search Ranking Algorithm Update February 7th and 8th
I am seeing signs of a new Google search ranking algorithm update brewing. It started yesterday, Wednesday, February 7th, and is going into today, Thursday, February 8th. There is an increase in chatter within the SEO industry and also some, not all, of the tools are showing spikes in...
Google Investigating Local Ad Fraud Affecting Business Pages
Google is looking into concerning reports that some businesses are sabotaging competitors’ Google Business Pages (GBPs) by creating fake Local Service Ads (LSAs) linked to their profiles. Google Ads Liaison Ginny Marvin acknowledged the tactic on X (formerly Twitter) after Ben Fisher...
Google Shifts Hotel Ads To AI-Powered Bidding Strategies
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel. Google is retiring its commission-based bidding for Hotel Ads in October 2024. The company is shifting to AI-powered bidding strategies instead, like tROAS and...