[ad_1] Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the line. With search engines dominating nearly 90% of the global search market, PPC advertisers and marketers face an uncertain future. Established strategies...
[ad_1] I know we are coming off a heated and very nerve-wracking election day but I am noticing some big Google Search ranking volatility kicking up in the past 24-hours. It might be from the election buzz, but I suspect it is wider than that.And this comes off the calcaneus (heels) of the Google...
[ad_1] Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative to better align with their brand identity. Feature...
[ad_1] Google may be pushing out a new Search Console feature where for the partial data, the most recent data it has, which was not yet finalized, shows up as dotted lines. Google always put a disclaimer on the most recent data that says, "Partial data point (fresh data) - does not cover the...
[ad_1] A recent investigation finds that Google’s Featured Snippets may display conflicting information from the same source material, depending on how users phrase their search queries. This raises concerns about the search engine’s ability to interpret content accurately. Sarah Presch, director...
