This post was sponsored by Vehnta. The opinions expressed in this article are the sponsor’s own. Why isn’t Google Ads working for my B2B marketing campaigns? How do I improve lead quality in B2B Google Ads campaigns? What’s the best way to scale Account-Based Marketing (ABM) using Google...
Google's Nick Fox said that AI Mode has begun rolling out to Workspace accounts in the US. Nick Fox said this started on July 2nd but he clarified later that it did not fully roll out to all accounts yet, but rather it is rolling out.Nick wrote on X, "We've rolled out AI Mode to Google...
Google seems to be testing a new ad unit for hotel or nearby listings that have big blue buttons to book at the site being listed. The button takes them to a direct booking form. I am honestly not sure if this is new but I am told it is.This was spotted by Brad Brewer who posted the...
Keywords are the terms you use on your website to appear in search results for queries your audience is searching. And using Google Analytics’ keyword reports shows you which terms drive the most users to your site, reveals traffic decreases that need to be addressed, and helps you...
Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to 69% in May 2025 - just a year later.TechCrunch covered this and shared this chart from the report that shows the...
