[ad_1] Google's John Mueller said that implementing hotlink protections with carve-outs for search engines are fine. He added that this is not really a thing sites do that much these days, stating it was a thing in 2010's or so but not now. Truth is, it is a topic we covered pretty much once and...
[ad_1] Google published a new Robots.txt refresher explaining how Robots.txt enables publishers and SEOs to control search engine crawlers and other bots (that obey Robots.txt). The documentation includes examples of blocking specific pages (like shopping carts), restricting certain bots, and...
[ad_1] Google’s AI-powered match type Search Max is rolling out to more accounts, bringing automated ad optimization to Search campaigns. How it works: Expanded search term matching. Google extends beyond existing keywords and match types, using landing pages, headlines, and descriptions to...
[ad_1] Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to the ad community and increased that from 100 to 10,000 negative keywords.Ginny Marvin,...
[ad_1] Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a "small change" that "will not harm measurement performance."Honestly, many advertisers are...
