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Google Local Service Ads To Require Google Business Profile

Google Local Service Ads To Require Google Business Profile

[ad_1] Google will soon require businesses who want to advertise using Google Local Service Ads to also have a Google Business Profile. Google posted a notice that reads, "By Thursday, November 21, 2024, your Local Services ad will need a matching Google Business Profile to continue appearing in...

Google Showing Competitor Ads Above Local Reviews

Google Showing Competitor Ads Above Local Reviews

[ad_1] Google has done it again, it has shown ads from competitors directly above the reviews section of a Google local listing. We've seen Google do this before with LSA listings numerous times, with Google local listings and branded knowledge panels and LSA messaging. Anthony Higman spotted this...

Google Testing Local Services Ads Without Attorney Photos

Google Testing Local Services Ads Without Attorney Photos

[ad_1] Google is reportedly testing showing Local Service Ads (LSAs) without a photo of an attorney or attornies. Instead, Google can show a photo from its business profile or law firm and not of its attorneys.This was spotted by Anthony Higman, who follows LSAs closer than anyone else I know. He...

The Beginner’s Guide to Doing Local Marketing

The Beginner’s Guide to Doing Local Marketing

[ad_1] If you rely on business from your local community, there are numerous activities you can use to make sure you attract those customers. We’ll walk you through 10 local marketing tactics in this guide. And explain how to do each one.But first, some background.What Is Local Marketing?Local...

Google Local Panel Gains “About This Place”

Google Local Panel Gains “About This Place”

[ad_1] Google is testing adding a new section named "About this place" to the local panel in the Google Business Profile listings within Google Search and Google Maps. This section shows you text and image reviews of this place in a stacked card format.This was spotted by Khushal Bherwani who...

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