A recent report from Munch analyzes the growing importance of short-form video marketing in 2024. As video content has become more prevalent on social media and advertising platforms, video marketing has evolved from an optional tactic to a critical strategy for companies of all sizes. The...
marketing
Why Integrated Marketing Matters On Amazon
Amazon’s algorithm operates differently than most other search engines, which means you need a distinct strategy when attempting to rank on the platform versus platforms like Google and Bing. To oversimplify, Amazon’s search engine is highly capitalistic; you need sales to get your products...
Webinar: AI-forward marketing in 2024
The new year has just begun, and the digital marketing landscape continues to evolve rapidly. AI will play a pivotal role in sculpting the future of customer acquisition, but it is still an uncharted realm of strategies and tactics. Join experts for an unmissable webinar designed...
Adapting Your Digital Marketing Strategy To Local Events And Seasons
Local businesses wanting to improve their online visibility are regularly tasked with proving their “localness” and relevance to search engines. In my last article on using local partnerships and collaborations to build authority and visibility, we touched on the importance of community...
Power up your marketing programs with Google Analytics 4
Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them a complete view of their customers – without this view, it will be much harder to personalize your marketing...