Google is rolling out new conversion tracking columns for Demand Gen campaigns, giving advertisers a more nuanced view of social-style performance tracking. Details. 100% attribution to last Demand Gen touchpoint. Available at campaign and ad group levels. Specifically designed for...
To meet the web content crawlability and indexability needs of large language models, a new standards proposal for AI/LLMs by Australian technologist Jeremy Howard is here. His proposed llms.txt acts somewhat similarly to robots.txt and XML sitemaps protocols, in order to allow for a...
Google concluded a 14-year legal battle over advertising billing practices, agreeing to a substantial settlement without admitting any wrongdoing. The resolution marks a significant moment in the company’s complex history of digital advertising regulations. The big picture. The lawsuit...
I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to look back. But what’s (much) harder is to look forward in time and identify areas that will...
LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency. The big picture: The new Media Planner helps you forecast ad performance before launch. Ad...
