[ad_1] Few professions can match a digital marketer’s perspective on what Google’s fourth-quarter results mean for SEO and online advertising. I asked six search marketers, each with over 20 years of experience in all areas of search for insights into what those results mean. What they shared...
[ad_1] With marketing spending down and Google reporting higher earnings, we know that SEO is a tough sell. Below are seven proven methods to increase clients’ payments for SEO (and the value they receive). First, a word on value Before I provide solid ways to increase revenue, we need to discuss...
[ad_1] Optimizing your content for Google News can give you visibility beyond standard SEO.We’ll tell you exactly how to do that in this article, but let’s first go over the basics. What Is Google News?Google News is a news aggregation service that curates content from publishers and presents...
[ad_1] The combination of Google’s latest updates, rising competition, and the surge of zero-click searches are reshaping visibility and the SEO industry.But where some players lose ground, others have a chance to climb. Gaps in the SERPs (search engine results pages) are opening up every single...
[ad_1] What was considered best practice yesterday does not hold true today and this is especially relevant when it comes to XML sitemaps, which are almost as old as SEO itself. The problem is, it’s time-consuming to sort valuable advice from all the misinformation on forums and social media about...
