[ad_1] Alt text. You know it’s important for SEO. In fact, Google has stated that alt text is a ranking factor. And with the increasing rise of visual search, describing your images for web crawlers has taken on even more importance. But beyond a short sentence describing the image, how do you...
[ad_1] What Is Crawlability?The crawlability of a webpage refers to how easily search engines (like Google) can discover the page.Google discovers webpages through a process called crawling. It uses computer programs called web crawlers (also called bots or spiders). These programs follow links...
[ad_1] The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO writing has described search intent (for example, these two excellent articles on SEJ on creating content that...
[ad_1] Like any endeavor, SEO works best with clearly defined and articulated goals. If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that...
[ad_1] A sitemap is an important website component for both users and search engines.It helps them discover your website’s pages.While it’s important to cater to search engines specifically with an extensible markup language (XML) sitemap, it's also important to keep your site organized for users,...
