You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven attribution models will remain available, along with external attribution. What some PPC...
Shakeup
Google Announces Internal Shakeup To Create Google DeepMind
Google and DeepMind announced the creation of a new group called Google DeepMind that will combine the infrastructure and research of two units within Alphabet in order to achieve faster and stronger progress and collaboration. Google Brain and Google DeepMind The announcement said that...