AI is a hot topic in the content marketing world right now – some marketers swear by it, while others are leery of its potential impact. So, how do you find the middle ground? How do you utilize AI to your advantage, while remaining cautious and avoiding common pitfalls? Can you use AI to...
If something can be measured, it can be improved. By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and...
Your content may be captivating and well-written. But does it generate value in the form of leads or conversions?Content monitoring answers this question. By tracking the performance of your content, you can align your marketing strategy with your audience’s preferences to create valuable...
Despite what some business leaders still (shockingly) think, YouTube isn’t just cat videos and fail compilations; it’s a mighty tool in your marketing arsenal. If you’re not harnessing its full potential, you’re missing out big time. Regularly performing a thorough audit is one way to...
Growing and managing an SEO team is no easy feat! He answers our questions about how his team uses Semrush to improve website performance for health care facilities around the U.S.How is your team structured, and what do they do?At first the SEO team started with just me and an SEO...
