Google is testing new buttons and tags on its local listings and local ads. These include a new "read reviews" button, various appointment tags and other business descriptive tags.Anthony Higman posted screenshots of the read reviews button being added to local sponsored ads in Google...
Last week, in Part 1 (find it here), we examined whether Google’s AI Overviews are actually changing how people use Search. The data revealed that while users visit Google more frequently with AI Overviews, they: Spend less time per visit. Aren’t crafting significantly longer or more...
A/B testing compares two versions of an element to see which performs best. Learn how & see examples. Source link
Google may be testing replacing local pack at the top of the Google Search results for "near me" related queries with an AI Overview. So instead of showing a map and the three or so local listings, Google is showing an AI Overview with some local information.I cannot replicate this but...
Google is testing showing AI Overviews on the right hand side of the search results page. I am not sure if this is specific to local queries and a replacement of sorts for the local panel, I hope not.But Jamie posted a few screenshots of this happening for him on X - and I cannot replicate...
