Uber Advertising will integrate Instacart’s Carrot Ads solution to extend the reach of Uber Eats’ Sponsored Items to more Consumer Packaged Goods (CPG) advertisers in the U.S. market.
By the numbers.
- Instacart’s advertiser network includes more than 7,000 brands.
- More than 220 retailer banners use Carrot Ads to power their retail media.
How it works. Starting this month, CPG advertisers can create campaigns through Instacart Ads Manager that will automatically extend across both Instacart’s ecosystem and the Uber Eats marketplace, reaching millions of high-intent grocery shoppers.
Why we care. CPG brands of all sizes now have a powerful new advertising channel that enhances product discovery for consumers on Uber Eats’ grocery and retail marketplace. This integration simplifies campaign execution while expanding reach and efficiency for advertisers seeking to connect with consumers at the critical moment of purchase decision.
What they’re saying.
- “By enabling access to Uber Eats Sponsored Items in the US via Instacart’s Carrot Ads solution, we believe we can better meet the needs of more CPG brands – especially those making network buys,” said Travis Colvin, GM of Grocery & Retail at Uber Advertising.
- “Together, we’re offering advertisers expanded reach, seamless campaign management, trusted results, and a more efficient way to instantly connect customers with the products they love,” added Chris Rogers, Chief Business Officer at Instacart.
Looking ahead. The partnership will help accelerate Uber Advertising’s growth in the U.S., with plans to introduce Shoppable Display formats through the Carrot Ads solution in the second half of 2025.
Add Search Engine Land to your Google News feed. 
New on Search Engine Land
About the author
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career started with
delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.
Outside editing Search Engine Land article she is the founder of PPC networking event – PPC Live and host of weekly podcast PPCChat Roundup.
She is also an international speaker with some of the stages she has presented on being SMX (US), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, AdWorld Experience (Bologna) and more.
We all want to be satisfied, even though we know some people who will never be that way, and others who see satisfaction as a foreign emotion that they can’t hope to ever feel.
Newspaper Ads Canyon Crest CA
Click To See Full Page Ads
Click To See Half Page Ads
Click To See Quarter Page Ads
Click To See Business Card Size Ads
If you have questions before you order, give me a call @ 951-235-3518 or email @ canyoncrestnewspaper@gmail.com
Like us on Facebook Here
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO
OpenAI’s ChatGPT agent marks a change in how users interact with web pages and complete...
Daily Search Forum Recap: July 17, 2025
Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm...
0 Comments