7 SEO Automation Tools for Improved Efficiency

Aug 11, 2023 | SEO News Feeds | 0 comments

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Tired of spending countless hours on repetitive SEO tasks? Then this blog post is for you.

Today, we’ll dive into the world of SEO automation.

We’ll explore the basics first. Then share seven SEO automation tools that can streamline your SEO efforts and improve your results.

Let’s start.

What Is SEO Automation?

SEO automation refers to using software tools to automate various tasks in search engine optimization.

It’s not a substitute for human creativity and expertise, but a way to enhance and streamline your SEO processes.

SEO automation takes care of the time-consuming and mundane tasks. And allows you to focus on the more strategic and creative aspects of optimization. Like: 

  • Creating engaging content
  • Building relationships with other website owners to help gain backlinks 
  • Developing innovative strategies to improve your website’s visibility

What SEO Tasks Can Be Automated?

Plenty of SEO tasks can be automated to save you time and effort. Here are some of the key ones:

  • Monitoring your website for SEO issues
  • Tracking website rankings
  • Creating SEO reports
  • Conducting competitor analyses
  • Finding websites for link building

SEO software like Semrush can help you carry out these tasks. And give you the data you need to succeed at SEO.

From monitoring your site for SEO issues to finding websites for link building, we can help you address all your SEO needs. To save you time and effort.

Let’s dive into the different Semrush automation tools to help you work smarter.

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1. Position Tracking

Semrush’s Position Tracking tool allows you to keep track of your website’s ranking positions on Google for a specific set of keywords.

Since your positions in search results determine how much traffic you receive, it’s important to monitor your rankings.

With the Position Tracking tool, you can automate this task. And eliminate the need to manually check your rankings.

And the tool is easy to set up. 

Provide the target location and specify the keywords you want to track. Then, click “Add keywords to campaign.”

And then, “Start Tracking.”

once you have set the target location and added keywords to campaign in Position Tracking tool, press "Start Tracking" button

The tool will automatically collect information about your ranking positions. And present that in a report like this:

"Ranking Overview" report in Position Tracking tool

While this is automation at the most basic level, tracking rankings is a task that no one should be doing manually these days. 

You can also schedule reports to come straight into your inbox. So you can see how your rankings are improving over time. 

Just check the “Get weekly updates by email” option under the gear icon. 

select “Get weekly updates by email” in Position Tracking tool


Position Tracking is part of Semrush’s SEO toolkit. A free account lets you track up to 10 keywords. To track more, you need to subscribe to one of Semrush’s paid plans, which start at $129.95 per month (paid monthly).

2. Site Audit

Site Audit automatically checks your website for 140+ SEO issues, including:

  • Duplicate content
  • Redirect chains and loops
  • Broken links
  • 5XX errors

These issues are very difficult to detect without a tool like Site Audit. 

But Site Audit empowers you to take steps to improve your website’s user experience and visibility in search results by identifying and highlighting these issues. 

To get started, set up a project in the tool and run your first audit.

After that, you’ll see which SEO issues the tool detected on your website. 

"Issues" tab in the Site Audit tool

Each issue is accompanied by a “Why and how to fix it” link that allows you to access expert advice on how to address the problem.

an example of "Why and how to fix it" section from the Site Audit tool

What’s more, you can schedule audits to run at regular intervals.

This way, you can ensure that your website is regularly monitored for SEO issues. And you can address new problems as they arise.

To set up scheduled audits, click on the gear icon at the top right area on the screen. 

Then, go to the “Site Audit settings” and click “Schedule.”

schedule your audits in Site Audit settings

You can schedule audits to take place either daily or weekly. Choose the option that works best for you and click “Save.”

"How often should we audit your website?" section in Site Audit settings


The Site Audit tool is part of Semrush’s ecosystem of SEO tools. The free plan audits up to 100 pages. To audit more pages, subscribe to one of our paid plans. Our most basic plan costs $129.95 per month (paid monthly).

3. Brand Monitoring

Semrush’s Brand Monitoring app helps you keep track of who’s mentioning your brand name and linking to your website.

This is important to measure your digital PR campaigns’ success. Because manually detecting all your brand mentions and backlinks is almost impossible. 

The Brand Monitoring tool is easy to set up. 

Read this manual to configure it. Once configured, you’ll see a report that lists webpages that mention your brand name.

a report in Brand Monitoring app lists webpages that mention your brand name

You can also opt in for weekly emails that report on new brand mentions.


The Brand Monitoring app comes with a free seven-day trial. After the trial is over, you can subscribe by paying $49 each month.

The Link Building Tool helps you find opportunities to gain backlinks (links from other domains that direct to your website). And do outreach to pursue them.

Building backlinks is important if you want your website to rank in Google’s results. Because backlinks are one of the most crucial Google ranking factors.

The tool automatically scans the web to find websites you can earn links from. And you can contact the websites from the tool itself.

To use the Link Building Tool, set up a project.

Once you’ve done that, go to the “Prospects” tab. To see a list of websites you can contact for backlinks.

“Prospects” tab in Link Building Tool provides you a list of websites you can contact for backlinks

Review each prospect manually and click “To In Progress” to move the promising ones to the “In Progress” tab.

“To In Progress” button shows in the top right corner of the Link Building tool

Then, click “Add” next to “Mailbox:” to connect your email account. So you can contact websites directly from the Link Building Tool.

connect your email account with the Link Building Tool

After that, go to the “In Progress” tab. And click on the “Contact” button next to the website you want to reach out to.

directly contact potential backlink opportunities from the “In Progress” tab in the Link Building Tool

Now, it’s time to write and send your outreach email. 

Link Building Tool lets you write and send emails directly from the tool


The Link Building Tool is available through both a free and paid plan. You’ll have limited link building opportunities with a free account. For more, subscribe to the Pro plan for $129.95 per month (billed monthly).

5. My Reports

The My Reports tool lets you create automated SEO reports in a PDF format to show your clients or colleagues. To help you demonstrate the value of your work and the results you’ve achieved.

With this tool, you can easily compile and present comprehensive reports that showcase keyword rankings, traffic trends, and other important SEO data.

You can create reports from scratch. Or use one of the existing templates to save time.

Templates include:

  • Monthly SEO Report 
  • Organic Search Positions
  • Site Audit: Full Report
  • Full Organic Research
  • Backlinks: Full Report
  • Site Audit: Issues

My Reports tool helps you build your reports from many ready-to-use templates

Once created, a report might look like this:

an example of a report in the My Reports tool

The tool also lets you combine data from multiple sources, such as Semrush, Google Analytics, and Google Search Console.

And you can opt to receive reports directly in your inbox on a daily, weekly, or monthly basis.


My Report is a freemium tool. Subscriptions start at $129.95 per month (billed monthly) and go up to $499.95 (billed monthly), depending on the plan you choose.

6. Log File Analyzer

Log File Analyzer allows you to see how your site gets crawled by Google. And helps you identify any errors its bots might be facing along the way.

It’s a task that many SEOs are unsure of how to approach. Luckily, this SEO automation tool can help.

First, open the tool and upload your access log file (a list of all requests that bots and users have sent to your site). 

Tip: Read our manual on how to find the access log file if you need help getting started. 

upload your access log file to the Log File Analyzer

The tool will analyze your file and then generate a report like this:

an example of a Log File Analyzer report

This report can help you answer questions like:

  • What errors were found during the crawl?
  • What pages weren’t crawled?
  • Is your crawl budget being spent efficiently?
  • What are your most crawled pages?

The analysis should give you insights to improve your website’s crawlability and indexability.


Log File Analyzer is a freemium tool. A paid account is available with these three plans:

  • Pro: $129.95 per month 
  • Guru: $249.95 per month 
  • Business: $499.95 per month

7. Organic Research

Organic Research simplifies the competitor analysis process by showing you any domain’s SEO performance.

It’s a must-have automated SEO software for your marketing stack.


Because by analyzing your competitors, you can uncover valuable insights that can be used to develop a winning strategy for your own website.

Open the tool and enter a competitor’s website. Then, click “Search.”

enter a competitor’s website into the Organic Research tool

You’ll see top-level information, such as the number of keywords the website ranks for and how much organic traffic they generate.

Organic Research tool provides useful data about your competitors, such as number of keywords the website ranks for and how much organic traffic they generate

From here, go to the “Positions” tab. You’ll get a list of keywords your competitor is targeting. 

“Positions” tab in the organic Research tool lists all the keywords your competitor is targeting and their metrics

Then, apply an advanced filter to remove branded keywords by going to the drop-down menu and selecting “Exclude” > “Keyword type” > “Branded.” To see a narrowed list of keywords that aren’t just relevant to that competitor.

exclude competitor’s branded keywords from the list"Organic Search Positions" report now shows all the keywords the competitor is targeting without branded keywords

Consider targeting the same keywords with your own website.

By strategically aligning your keyword choices with your competitors’ keywords, you can target the most relevant (and potentially profitable) keywords in your niche. 


Organic Research is available with either a free or paid plan. With the free version, you’ll have limited data. You’ll get more data with the paid version, which starts at $129.95 per month (paid monthly). 

Check out the pricing page for more details.

Start Automating Your SEO Efforts

In the world of SEO, staying ahead of the game is crucial. And SEO automation software can be your secret weapon.

It’ll save you time and effort by taking care of your repetitive and mundane tasks.

So, embrace the power of automation and let the tools work their magic.

Semrush has a range of SEO automation tools that simplify your SEO processes and provide the data you need to succeed at SEO.

Sign up today to get started.

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