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Google is showing the number of followers for a Facebook and TikTok profiles in the Google Ads, the search ads. We saw Google testing this for organic / free results two years ago, but now we see them being tested on sponsored search listings.

This was spotted by Anthony Higman who shared this screenshot on X:

In the organic version, the follower counts were on social media profiles. Here, the ads link to normal web pages that are not specifically social media pages and this is not a Facebook page or a TikTok page.

So this is a bit weird…

Forum discussion at X.

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