Barry Schwartz is the CEO of RustyBrick and a technologist, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land....
Generative Engine Optimization (GEO) is quickly becoming one of the most important new topics in search. As large language models (LLMs) change how users discover brands and make decisions, GEO helps ensure your content and brand show up in AI-generated answers — not just in traditional...
For most of its history, SEO has been a reactive discipline, being asked to “make it rank” once a site is built, with little input into the process. Even crazier, most SEO professionals are assigned a set of key performance indicators (KPIs) for which they are accountable, metrics tied to...
Google's John Mueller said the order of the URLs or sites you list in your disavow link file does not matter. He added that the file is not processed in real time, it is crawled and then taken into account as Google crawls the web.John said this on Bluesky:The order in the disavow file...
In this guide, you’ll learn how to write blog posts that attract the right visitors, keep them engaged, and drive real results.Let’s get started.1. Choose a Topic IdeaTo start writing a blog post, you need a topic idea that’s relevant to your audience and aligned with your marketing...
